National Instruments announces new European vice president

Since 1976 National Instruments (NI) has provided engineers and scientists with the tools to accelerate productivity. The company’s long-term vision and focus on improving society through its technology supports the success of its customers, employees, suppliers and shareholders.

NI has now announced the promotion of Robert Morton to vice president of Europe. As vice president of Europe, Morton is responsible for NI sales, marketing support and general and administrative operations in the greater European region.

“Since joining NI in 1994, Robert has driven revenue growth, defined sales and support structures and recruited high-performing teams to serve customers, and I look forward to his continued leadership,” said Francis Griffiths, senior vice president of regional sales and marketing and former vice president of Europe.

Morton has held leadership positions across sales and engineering, including leading the northern European region as sales director. He holds a Bachelor’s Degree in Electrical and Electronic Engineering from the University of Manchester and an Honorary Doctorate of Science from Kingston University in London.


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