RS Components (RS) has developed a new and improved website optimised for mobile devices to support its growing mobile user base.
The company has seen a fourfold increase in mobile traffic to its website year on year and the new site enables customers to more easily search and buy products.
The new mobile-optimised website provides an improved user experience for customers accessing the RS portfolio on their mobile devices, making it easier and more convenient for them to research, browse and purchase on the go. Developed using Agile methodology, the website allows customers to check real-time stock availability, pricing, view technical specifications and datasheets, manage their basket and checkout using their RS account or pay by credit card.
Alex von Schirmeister, chief innovation officer at RS, commented: “The mobile-optimised RS website is another key step in our ongoing efforts to improve the online experience for our customers. With our mobile user base expanding, providing an enhanced mobile-optimised experience is vital and is already helping us to drive more traffic onto our site than ever before. Agile methodology has once again been the key to this implementation and will enable us to continue to quickly improve the site over the coming months.”