Despite economic uncertainty across the UK, North-Walsham based Chell Instruments are celebrating the three best years in their 40-year history.
The manufacturers of gas pressure, vacuum and flow measurement devices have attributed their success to their innovative product range and the support of a new marketing agency.
“We’ve been working hard to expand our range to include more affordable solutions for specific sectors and applications” says Nick Broadly, Managing Director. “Since working with Full Mix Marketing we’ve experienced much greater results than we used to attending trade shows”
Chell Instruments began providing high-precision equipment in the 1970’s. They design, manufacture and calibrate gas flow, pressure and vacuum equipment used in industries including aircraft design, pharmaceuticals and even Formula One racing. A significant exporter, their products are bought by customers from across the UK, Europe, North America and Asia.
In recent years, Chell have created lower-cost and more specific versions of their industry-leading products to broaden their appeal in specific sectors. Recent innovations include a streamlined version of their nanoDAQ for use in motorsport and their CalCube terminal enabling customers to calibrate their own vacuum instrumentation on site.
Eager to find marketing support that understood their products, Chell approached Full Mix Marketing in 2017 for help to raise their profile. As results were positive, the marketing experts subsequently took on responsibility for marketing including social media, public relations and print advertising.
“Chell’s success is the result of great products and great service” says Sarah West, Managing Director of Full Mix Marketing. “They truly live and breathe what they do, so it’s so rewarding to see them growing in part as a result of the effective marketing we’ve delivered.”
“We recognised that marketing was increasingly important but lacked the time and had struggled to find an agency that could relate to our industry.” states Nick Broadly. “Full Mix have proactively and independently delivered what they said and created opportunities. They understand our products and make them sound great to the people that count.”
Full Mix Marketing provide strategic, digital and creative marketing for businesses in sectors including engineering, IT and business services. Their services include single elements like social media and SEO through to becoming their clients entire outsourced marketing department.