Chell begins new era as part of SDI Group

Norfolk-based Chell Instruments has been bought by the SDI Group of scientific and technology product manufacturers.

SDI Group (formally Scientific Digital Imaging) own more than fifteen companies and brands which design and manufacture products for use in imaging, sensing and control applications.

Established in the 1970’s, Chell’s purchase by the SDI Group marks an exciting new era for specialists in the design, manufacture and calibration of pressure, vacuum and gas flow measurement instruments and systems.

“This is an exciting time for Chell Instruments.” says Nick Broadly, Chell’s Managing Director since 2001. “SDI as an owner has a good understanding of the way Chell exploits its niche markets and how to grow them further. We look forward to working with SDI and taking Chell forward.”

The innovative company have recently experienced record results as its growing product range proves more popular than ever amongst international customers in sectors including aerospace, vehicle aerodynamics and power generation.

Chell’s new parent, SDI Group, continues to grow through its own technology advancements and the strategic acquisition of complimentary companies within its sector.

“Chell Instruments is another step in our group growth strategy,” said Ken Ford, chairman of SDI. “It is a complementary fit providing potential areas for growth. The acquisition is in line with our previously announced strategy of organic and acquisitive growth and is expected to be earnings enhancing in its first full year of ownership.”

Under its new ownership, Chell Instruments are looking forward to a successful 2020 with more new and unique product innovations planned to answer specific customer-needs.

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