Events

Sensor and Measurement Science International 2021: Program online

The AMA Association for Sensor and Measurement Technology invites you to the international congress: Sensor and Measurement Science International (SMSI) 2021. Due to the COVID19 pandemic, the conference will be held digitally, in parallel with the SENSOR+TEST 2021 trade fair from May 3 to 6, 2021. The official SMSI 2021 program is now available online.

SMSI 2021 networks national and international representatives from research, science and industry. Current research results from the fields of sensor technology, measurement technology and metrology will be presented. Topics include: Innovative hydrogen sensors for fuel cell vehicles, novel approaches to modeling thermal-electrical behavior of pyroelectric infrared sensors, the development of non-invasive pressure sensors, and the evaluation of ceramic high-temperature sensor housings.

In addition to many technical presentations, SMSI 2021 invites all participants to attend international plenary lectures. Among them, for example, NIST on a Chip: Disseminating the SI through Quantum Sensors. Physikalisch-Technische Bundesanstalt reports on the revised SI for Innovation, Science and the Second Quantum Revolution, and the University of California on Invariance of Measured Quantities across the Science.

The full SMSI 2021 program, registration fees and registration now at: https://www.smsi-conference.com

IO-Link Safety Webinar – 20 & 27 April

IO-Link is the first standardised IO technology (IEC 61131-9) for communication with sensors and actuators. The powerful point-to-point communication is based on the long-established 3-wire sensor and actuator connection without additional requirements regarding the cable material. So, IO-Link is not a fieldbus but further development of the existing, tried-and-tested connection technology for sensors and actuators.

Especially in the safety area, IO-Link Safety has a major role to fill. Hence this essential webinar.

Goals of the Webinar

Besides the digital communication protocol, IO-Link Safety provides further important features such as detection of misconnection, parameter backup & restore, etc… Thus, the purposes of this workshop are:

  • Deep insight into all design and safety aspects of IO-Link Safety technology and companion specifications
  • Overview of the safety development process
  • Architecture and implementation issues
  • Development and test support
  • Safety assessment and certification
  • Discussion on user applications (feedback)

These English-language webinars take place digitally in two training units of three hours each. The two sessions will be held a week apart on the 20th and 27th April, plus both webinar sessions will be offered twice a day (8:00 am CET | 4:00 pm CET), giving you the most flexibility whether you want to attend from Tokyo, Brussels, Uruguay or New York!

More information and registration

Farnell invites customers to free webinar on using oscilloscopes and VNAs for EMC debugging, with Rohde & Schwarz

Farnell, an Avnet Company and global distributor of electronic components, products and solutions, is offering customers access to a free webinar on EMC debugging with oscilloscopes and vector network analysers (VNAs) in partnership with leading Test and Measurement supplier Rohde & Schwarz.

The webinar will take place on 2nd March and will include:

  • Fundamentals of practical EMI/EMC design and troubleshooting of electronic circuits.
  • Explanations on how EMI debugging can be a successful process using state of the art scopes to analyse time and frequency domains of signals from different probes (voltage and current), near field probes, LISN, and antenna.
  • Introduction to the VNA which, for many engineers not familiar with RF design, is an unknown instrument.
  • Practical demonstrations using DC/DC converters and digital electronics to demonstrate the effectiveness of the techniques covered in the webinar.

The schedule for the webinar is:

Tuesday, 2nd March, 2021

08.30am – 11.30am GMT

The webinar will be hosted by Arturo Mediano, an electrical engineer and founder of the HF-Magic Lab, a specialised laboratory for design, diagnostic, troubleshooting, and training in the EMI/EMC/SI and RF fields.

Rohde & Schwarz is one of the world’s largest manufacturers of electronic test and measurement equipment. Their products set standards in research, development, production and service. Rohde & Schwarz’s solutions are in demand worldwide for signal generation or analysis in labs or production, from audio range right up to the highest microwave frequencies. Rohde & Schwarz offers a broad spectrum of market-leading solutions for the newest technologies including electronics, wireless, RF and microwave applications.

Farnell stocks a broad range of Rohde & Schwarz products including oscilloscopes, RF test equipment and now offers engineers a helpful probe selector tool.

Digital event for the pharma industry

Automation software supplier, COPA-DATA is hosting a new webinar for the pharmaceutical sector. The Data Integrity webinar, held on March 18, at 09:30am (GMT), will help users understand the maintenance and assurance of data accuracy across digital systems that store, process and retrieve data. Giuseppe Menin, Industry Manager of COPA-DATA, will host the event. Registration is free, but spaces are limited. To secure your position, register on the COPA-DATA website.

Data integrity is imperative for the pharmaceutical sector, with organisations collecting and analysing data throughout their production processes. For pharmaceutical manufacturers to make informed decisions and remain compliant with regulations, this data must be complete, accurate and protected from alteration.

COPA-DATA’s webinar explains why digital data systems, and platforms like COPA-DATA’s zenon, are essential for companies transitioning to a digitally connected plant, while optimising and securing data capture.

The Data Integrity webinar will be hosted by COPA-DATA’s Pharmaceutical Industry Managers Giuseppe Menin and Bernhard Korten.

Menin has worked in a variety of roles in electrical engineering, PLC and CNC system programming and software development for several decades. During this time, he has gained insight into the unique nuances of the pharmaceutical industry, from machine manufacturers, specialised OEMs and manufacturers of medical products.

This has resulted in Menin becoming a valued member of the International Society of Pharmaceutical Engineering (ISPE) and the ISPE Pharma 4.0 – Plug & Produce Working Group. The group is currently working to design new architectures for pharmaceutical manufacturing and steer the pharmaceutical sector towards more flexible, interoperable and sustainable production.

Korten, on the other hand, specialises in data integrity and boasts over a decade’s worth of experience working across several roles at COPA-DATA, including Pharmaceutical International Sales Manager where he gained global insights into requirements and regulations. Korten will perform a live technical demonstration of a modern Aseptic Filler SCADA project during the webinar as a show of how data integrity can be achieved at a machine level.

Data integrity requirements explained

The webinar introduces attendees to data integrity requirements for the pharmaceutical industry, offering guidance on how companies can achieve data integrity from isolated machines level to a fully connected plant.

The webinar also provides industry-specific solutions to businesses, with an overview and a practical demonstration of COPA-DATA’s zenon platform for pharmaceutical features. Here, Menin explains how zenon’s Automation Integration Layer (AIL) can connect legacy manufacturing equipment to IT infrastructure, while complying with data integrity regulations — before closing off the webinar with a Q&A session.

“The webinar is another example of COPA-DATA taking learning online,” explained Menin. “Moving these events to an online platform allows us to share our Data Integrity knowledge globally — no matter where our users are in the world.

“Data must be accurate regardless of the sector, but it’s even more important for pharma companies. That’s why, at COPA-DATA, we have designed our industrial automation software platform, zenon, to address pharmaceutical data integrity challenges so data can be stored safely, while improving production efficiency.”

Ready to join the free Data Integrity webinar? Visit the COPA-DATA website to register your attendance for the event on March 18, 9:30 (GMT).

Manufacturers to share inspirational stories of digital technology adoption at Made Smarter virtual summit

SME manufacturers using digital tools and technology to transform their businesses will share their inspiring stories at a free-to-access online summit.

Glyn Jones, Juergen Maier, Andrea Hough, Stephen Phipson

The virtual conference, Made Smarter: The journey to digital manufacturing, on Wednesday, March 10, will show manufacturers how to leverage and fast-track digital technology and tools for a year of recovery, growth and resilience.

World leading puppet-makers MacKinnon and Saunders, behind TV characters including Bob the Builder and Postman Pat, and currently collaborating with Hollywood director Guillermo Del Toro on the forthcoming Pinocchio animation, will talk about how 3D printing is driving efficiencies, increasing productivity and giving it a technological lead over its international rivals.

Clothing manufacturer Creative Apparel will discuss its journey to build a state of the art, smart factory while becoming a leader for change in the sector by putting sustainability at the heart of its production processes.

Meanwhile, Nutree Life, which makes plant-based and vegan nutrition products, will share its success story where adopting automation and control technologies enabled it to cope with unprecedented demand during the pandemic.

Other, SME manufacturers sharing real-life stories of their experience of Made Smarter’s North West Adoption programme include: Fabricon Design, Arden Dies, Bindatex, Crystal Doors, Starlight Bedrooms, Beverston Engineering, and DA Techs, alongside Envirosystems, Bloom-in-Box, Brainboxes, Parity Medical, Twin Fix, Plastic Card Services, Storth, Contactless Check Solutions, and The Cumbria Clock Company.

Curated by manufacturers for manufacturers, the conference also features an impressive line-up of industry heavyweights such as Juergen Maier, Chair of the Digital Catapult and co-Chair of the Made Smarter Commission; and Stephen Phipson, the Chief Executive of Make UK, the manufacturers’ organisation; Andrea Hough, Managing Director of ATEC Engineering Solutions; and Glyn Jones, Service Delivery Director at BAE Systems and Chair of the Made Smarter Pilot Steering Group, who will showcase the ‘why?’, ‘what?’ and ‘how?’ of digital manufacturing.

The packed one-day programme, running from 9.00am-5.00pm, will be hosted virtually using an interactive online platform and include insightful panel discussions and roundtable debates, interactive workshops; demonstrations of the latest digital manufacturing technologies; and one-to-one advice sessions, giving businesses the vital intelligence needed to start their digital journey or take the next step.

To ensure the Made Smarter message reaches as many people the conference is free to access for anyone from the spectrum of UK manufacturing and engineering, including aerospace, automotive, chemical and pharmaceutical, construction, defence, electronics, energy, food and drink, nuclear, plastics, security, steel, space and textiles.

Juergen Maier said: “I am delighted to be participating in the Made Smarter: The journey to digital manufacturing conference to share my passion for the benefits of digital technology and celebrate the positive impact that Made Smarter’s adoption pilot is having on individuals, businesses, the environment, and the UK economy.

“For manufacturers by manufacturers, this summit is a must-attend event for anyone working in the sector to learn how to make their product or process smarter.

“In these tumultuous times COVID-19 has, without doubt, demonstrated that digital tools can enable and accelerate innovation, and create resilience.

“Grasping the digital opportunities has never been more important for businesses to recover and return stronger.”

To register your interest, visit https://www.madesmarter.uk/conference

A rich blend of sessions will cover themes including: the Made Smarter vision, achievements and future; building resilience through digital tools, and how technology can help manufacturers enhance and improve sustainability, exports, new product development, and the supply chain.

Manufacturers will be able to access practical, actionable advice through workshops including: how to get started on a digital journey, led by Made Smarter’s technology advisers; and how to lead the digital transformation in your manufacturing business, led by Lancaster University Management School;

Technology Demonstrators Alley will showcase the latest solutions available to manufacturers which enable them to integrate systems, capture and analyse data, create simulations of their plants and processes, as well as how 3D-printing, automation, and robotics can solve business challenges.

There will also be the opportunity to speak one on one with a variety of business advisers to explore the advice, support and funding available to manufacturers.

Made Smarter: The journey to digital manufacturing will be hosted by the Made Smarter North West Adoption pilot, which has been driving technology adoption in the region for two years.

The pilot has worked with 1,200 makers in every corner of Cheshire and Warrington, Cumbria, Greater Manchester, Lancashire and Liverpool, providing advice, expertise and financial support to help them grow their business, increase competitiveness and reduce inefficiencies through digital tools.

550 businesses have received intensive support including expert, impartial technology advice, digital transformation workshops to help manufacturers take their first steps to transform their business, a leadership programme, and funded digital technology internships.

Donna Edwards, North West Pilot Programme Director at Made Smarter, said: “This conference is a unique opportunity to showcase to UK manufacturers the tremendous achievements of the pilot, the value technology can bring to the sector, and give real-life examples of makers who have started their digital journey, reporting growth, productivity and efficiency gains, and job creation.

“Whatever you make from wherever you are in the UK the journey to digital manufacturing event offers you the chance to learn from the experiences from industry leaders, gain the know-how you need from experts, and hear from peers who have been through the journey.”

For more information visit https://www.madesmarter.uk

SENSOR+TEST 2021 to take place digitally

Real, virtual, and hybrid – that is the motto under which the SENSOR+TEST 2021 will be held from 4 to 6 May 2021. Participants from all over the globe are invited to the innovation dialog. Due to the continuing and critical health-risk situation with the Covid-19 pandemic and further uncertainties in regard to permitting major events, the organiser and the exhibitors’ committee jointly with the AMA executive board have decided to carry out the trade fair completely as a digital event. The SENSOR+TEST 2021 thus enables exhibitors and visitors to communicate and exchange ideas on the latest developments and technical advances in sensor, measuring, and testing technology via modern information channels.

Just as in 2020, the worldwide most important industrial fair for sensor and measuring technology will again be held this year digitally. Since in recent months the information exchange over various online channels has functioned very well and was also well accepted, the SENSOR+TEST from 4 to 6 May 2021 will have significantly expanded digital options. This will turn it into a digital event with great benefit for visitors and exhibitors.

“Since we can’t tell whether a trade fair of the size of the SENSOR+TEST will be allowed at the Nuremberg exhibition halls, the organiser and the exhibitors’ committee agreed in close exchanges with the executive board of the AMA Association for Sensors and Measurement on a purely virtual event. Thus, we can provide early planning certainty for all involved,” said Christoph Kleye, chair of the exhibitors’ committee and director of SonoQ.

Although the organiser, the exhibitors, and visitors would have preferred a hybrid event, good opportunities are certainly available to reach customers and partners for all possible tasks. “Our usually small and medium enterprises will present outstanding technologies to an interested audience this year as well,” added Christoph Kleye.

Three days of pure technology

On the three days of the trade fair, visitors can expect a plethora of exciting topics dealing with the entire spectrum of measuring technology. In numerous parallel expert forums, interested parties can obtain information on the diverse technologies and trends. After live talks or video presentations, there will be ample opportunities for a direct exchange and dialog with the experts. And if you missed a topic session, you can just call it up any time later.

In these graduated expert forums, exhibitors will present their novelties and provide information during sessions of various lengths. These sessions can be in-depth knowhow or brief and to the point – it is up to the visitors. The special topic Sensor and Measuring Technology for Condition Monitoring will be suitably dealt with as well.

Science will also happen digitally

The SMSI 2021 Sensor and Measurement Science International conference (3 – 6 May 2021), planned to be held parallel to the SENSOR+TEST, will concentrate on virtual space. On four days, national and international participants from research, science, and industry will be linked in in a net of four parallel sessions. The SMSI offers a platform for the exchange of the latest research results. Suppliers and users will obtain future-relevant research results. “I’m convinced that this digital conference formation will attract even more experts from all over the world to participate at this first-rate event – especially since many would not be able to travel to Nuremberg in any case. The same is true for the expert forums which will also have and expanded audience,” said Holger Bödeker, the organizer.

SENSOR+TEST as a market of possibilities

The SENSOR+TEST 2021 again appears to become the most important platform for sensor and measuring technology, entered on many business planning calendars. “With three intensive days of expert forums, chatrooms, and video sessions as well as a year round digital information offer via newsletters, websites, and social media, exhibitors and visitors will establish a market of possibilities that calls for a regular exchange of technological ideas,” added Holger Bödeker, who is already online at the event. “True to the SENSOR+TEST, startups and smaller enterprises will find it easy to fit in, talk to their customers, and make new contacts.”

The main digital components that will play a major role in the new approach to trade fairs, will already take place this year in a big way. Holger Bödeker is convinced, “that the SENSOR+TEST of the future will have a considerable digital share alongside the presence event – and we’re going to start with that right this year.”

Further information on the numerous opportunities to participate at the trade fair at www.sensor-test.com.

Rohde & Schwarz Demystifying EMC 2021 schedule announced

Rohde & Schwarz has published the program for Demystifying EMC 2021, happening for the first time as an all-digital event.

Spanning three days from 9th to 11th February 2021, the conference will be hosted from the virtual floors of a digitised Rohde & Schwarz headquarters. The program comprises live keynote sessions, partner presentations on a variety of subjects – available continuously on demand throughout each day – and an “always on” virtual exhibition, with opportunities to chat with experts at any time.

Live Keynotes

The live keynote sessions will be introduced by Rohde & Schwarz, including morning presentations by Lee Hill of Silent Solutions. With different content for each day, he will begin with “Can You Pass the EMC Test?”. Delegates will get to test their knowledge in multiple-choice exam questions hand-picked by Lee from his university EMC course. His second keynote, “When the Conducted Emissions Test isn’t Conducted!”, will show practical ways to prevent noise currents disrupting conducted-emissions measurements. On the final day, Lee will present “Finding and Measuring Low Frequency Current”, investigating some of the EMC world’s most poorly understood phenomena.

Each afternoon will feature presentations with live Q&A. The first, by Sam Chew of Rohde & Schwarz Asia Pte Ltd will explain “The Ideas behind Electromagnetic Environment (EME) Testing”, addressing the gap between EMC compliance and safety requirements.

On day two, Naseef Mahmud, Solution Manager for Wireless Coexistence Testing at Rohde & Schwarz will discuss the consequences of lost data packets.

The third afternoon keynote, by Dr. Derat Benoit, Senior Director of Development, will tackle the big issues – literally – in “Over-The-Air Testing of Electrically Large Objects.”

On-Demand Partner Sessions

In addition to the live sessions, delegates can see any of 12 presentations by experts from Rohde & Schwarz partners, available on demand in the Demystifying EMC Educational Area. These comprise:

  • Introduction to EMC Simulation with CST Studio Suite by Tamara Monti of Dassault Simulia, focusing on early simulation for “what if” analysis.
  • EMC Simulation of an Electric Vehicle Powertrain by Tamara Monti, illustrating simulation at the conceptual stage of the design to reduce EMC issues later in development.
  • CISPR 25 and E Motor Testing by Martin Wiles, Director at Albatross Projects GmbH, will discuss the CISPR 25 Ed. 4 test methods for electric motors, which are now being adopted as part of UNECE Reg 10.
  • IoT Radio Equipment Using Radio Modules. Two presentations from Element Material Technology by Michael Derby, Technical Director for Regulatory Approvals and Steve Hayes, Technical Director for Connected Technologies.
  • Power integrity And Noise Immunity by Mohammed Al Alami, Senior Field Applications Engineer at Würth Electronics, will highlight the impact of good and bad design practice and show how to improve signal integrity.
  • Effective EMI Shielding Solutions, by Mohammed Al Alami, will discuss how conductive or magnetic shielding materials can significantly influence EMI performance, with material selection and implementation advice.
  • Conducted Immunity Testing, An Evolution, by Nick Wright, CEO of EMC Partner AG will provide an update on the latest standards and specifications regarding emission and immunity.
  • Keep Calm and UKCA Mark – Your BREXIT Survival Guide (Part 3) with Nick Wainwright of Eurofins E&E continuing his journey tracking developments in EMC compliance and product marking.
  • An Overview of the Testing & Certification Considerations for Wireless Charging. Mark Briggs, Director at Wireless, UL VS Ltd, describes requirements for devices that integrate Wireless Power Transfer technologies, and regulations including the forthcoming ANSI C63.30 standard.
  • UKCA Mark: 5-and-a-Half Weeks In! by Joe Lomako, of TUV SÜD will examine the issues associated with the UKCA mark and make observations on what has been seen so far.
  • Cybersecurity of IoT Devices – Standards and Assessment, by Joe Lomako, will overview the IoT standards landscape and show how to put devices on the market with a basic security assurance.
  • Towards Vehicle Resilience: New Challenges for Vehicle Assurance. Alastair Ruddle of Horiba MIRA describes risk-based systems engineering approaches and goal-based assurance targets that can ensure the resilience of future vehicles.

Delegates can log in from 8.00am CET on Monday, February 9, to preview the exhibition and meet Rohde & Schwarz staff before the event begins.

Demystifying EMC 2021 is free to attend and provides access to all events and presentations taking place over the three days. Registration is open now. Please visit www.rohde-schwarz.com/DEMC to register and find more information.

Southern Manufacturing & Electronics 2021 announces October return

Southern Manufacturing & Electronics 2021 will go ahead as a two day event on October 6th and 7th at the Farnborough International Exhibition Centre. The show had previously been postponed from the spring due to the ongoing Covid-19 crisis. In a further announcement, the organisers have confirmed that the 2022 show will return to its usual dates in early February next year.

Throughout the ongoing crisis, the show organiser, European Trade and Exhibition Services has been in close contact with both exhibitors and visitors, many of whom had indicated their continuing strong support for the show. Show director Phil Valentine commented:

“Based on the feedback we’ve received it is clear that everyone is keen to get back to normal business, providing the circumstances permit and most importantly, it is safe to do so. The kind support and understanding we have received in these difficult times for the event sector has been humbling. The value of face-to-face meetings at shows and events cannot be overestimated as human interaction is undeniably the cornerstone of any successful business relationship. The option of staging the event in October 2021 followed by a return to our normal February timeslot in 2022 received sufficient interest for us to work alongside Farnborough International to identify a realistic and achievable timescale. Consequently, I’m delighted to announce that the Southern Manufacturing & Electronics Show will take place on the 6th & 7th October 2021 and 8th, 9th, 10th February 2022.”

Safety of both visitors and exhibitors is clearly of paramount importance. The show organisers are in continual contact with the venue management team to ensure that all possible measures are in place to ensure a safe environment, fully compliant with all current government and event industry guidelines. Farnborough International Exhibition Centre is one of Europe’s newest exhibition venues. Its non-urban location, ease of access by private transport and fresh air ventilation system make it a relatively low-risk environment, ideally suited to running Covid-safe events.

Southern Manufacturing 2020, which took place before the start of the Coronavirus pandemic, achieved an all-time record attendance of 9,256 visitors over the three-day show, firmly cementing its position as one of the UK’s key industrial technology exhibitions.

Renishaw hosts #Girls4Engineering virtual event to help diversify the sector

To give students and their parents/guardians the opportunity to find out more about careers in engineering, global engineering technologies company, Renishaw, is hosting a #Girls4Engineering virtual event on December 16th.

The one hour webinar, aimed at students in secondary school and above, will include an introduction to Renishaw and potential careers in engineering. Participants will then have the opportunity to listen to three female engineers at Renishaw speak about their personal career journeys and ask any questions in a Q&A session.

“We want to show students that working in engineering can be both exciting and rewarding,” explained Siobhan Denniff, Education Outreach Executive at Renishaw. “This virtual event gives students the opportunity to find out more about why engineering is a fulfilling career choice for girls, women, transgender and non-binary people.”

Denniff continues, “Having a more diverse workforce in the engineering sector will mean stronger, better teams that are more effective at solving all kinds of complex problems and will help to reach the best solutions faster.”

According to the EngineeringUK 2020 report, in the nine years leading up to the academic year 2018 to 2019, the proportion of engineering and technology entrants in higher education who were female increased by five per cent. However, there is still gender disparity — only one in five of all engineering and technology entrants in 2018 to 2019 were women. Renishaw regularly hosts sessions to change perceptions about the sector and encourage more girls to study science, technology, engineering and maths (STEM) subjects in higher education.

Renishaw’s education outreach programme supports STEM curriculums in schools and colleges across Bristol, Gloucestershire and South Wales. Before the pandemic Renishaw hosted talks, hands-on workshops and events to encourage students to pursue engineering as a career. To maintain its engagement levels it now hosts virtual assemblies as well as 3D printing and coding workshops to teach students new engineering skills.

 Sign up to the #Girls4Engineering webinar here. For further information about events run by Renishaw’s education outreach programme, visit https://www.renishaw.com/education-outreach/

SENSOR+TEST 2021: Real, virtual and hybrid

“Although the experts were not allowed to meet for a concentrated exchange at the worldwide most important industrial trade fair for sensor and measurement technologies this year, the SENSOR+TEST still is the leading fair of this branch of industry,” says Holger Bödeker, the managing director of AMA Service. His team is already planning the next event to take place from 4 to 6 May 2021 for exhibitors and visitors to the innovation dialog at the Nuremberg Exhibition Centre. Moreover, the SENSOR+TEST will boast hybrid configurations and a novel Digital Area.

The program is supposed to be packed again: Thus, the special topic planned for 2020, Sensor and Measuring Technology for Condition Monitoring, will be held in 2021. The organiser and the exhibitors’ committee approved this as the special forum was received with great interest for 2020 and booked out early.

The second highlight is the presence and digital premiere of the SMSI – Sensor and Measurement Science International Conference, which is to open its doors the day before the SENSOR+TEST and will include the presentation of the AMA Innovation Award.

“This event is going to start with a high quality even if we as the organiser have to assume a somewhat more compact presence trade fair due to corona,” stated Holger Bödeker. Whether international visitors are allowed in Germany in May of 2021 needs to be seen. “We will adapt the SENSOR+TEST to whatever conditions exist, while ensuring that both, exhibitors and visitors, can look back with satisfaction on the three days of the fair. Also, we’re going to make sure that a constantly accessible platform for an exchange of ideas is available.” The basis for this concept is a tripartite model expanding on the presence event in a digital world:

  • Real: This is where exhibitors and visitors maintain their indispensable personal contacts on the trade-fair grounds.
  • Virtual: Here we have year-round, continuous digital communication between exhibitors and visitors as initiated in 2020.
  • Hybrid: This feature enables all participants at the SENSOR+TEST 2021, present on site or digitally via the internet, to interact with each.

Digital Area advances dialogue

Exhibitors will profit from the new format of the SENSOR+TEST. By merely booking a stand they will automatically participate in the digital fair. This has the advantage that both, the visitors in Nuremberg as well as the digital participants can take part from all over the world. Moreover, their digital presence until the end of the year 2021 will be constantly available. This aspect is complemented by the new Digital Area – without the necessity, but with the opportunity, of being on site (www.sensor-test.de/direct/digitalarea): Here, enterprises can present themselves at many levels to interested parties – via multimedia presentations of product novelties and via text or video chats with the trade-fair visitors or through talks and discussion rounds. “By participating in the Digital Area, exhibitors have no risk, but all possible chances,” ensures Holger Bödeker.

“Despite the economic and political challenges and general changes that will accompany us in the next few months, we want to maintain the communication between exhibitors, scientists, and visitors – and that via the state-of-the-art channels available to us today. That’s what the SENSOR+TEST is about this coming year and the future,” affirmed Bödeker.

Further information on the numerous opportunities to participate at the trade fair is available at www.sensor-test.com.