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Reading – the county town of Royal Berkshire - has been recognised as the business and financial capital of the Thames Valley for many years.

Many of the country’s top companies have chosen to site their headquarters in Reading, not just because it is conveniently close to London, but it has excellent communication links with every part of the country.
Clusters of related industries in the surrounding areas include Southampton, Bristol, Oxford, Swindon and Luton, all of which are within a short travelling distance of Reading

The visitor campaign will utilise a mixture of national and regional advertising and editorial, including the support of Business Link Magazine in promoting the event across the whole range of industries in the region.

Instrumentation magazine has large databases of related contacts within the southern area, which will be targeted with show invites and email broadcasts. This in conjunction with utilising Trident’s own extensive in house contact database, will form the basis of the marketing campaign.

Trident will also be looking to work closely with the University of Reading who has a School of Construction Management & Engineering, a School of Systems Engineering and a Department of Physics.
Industry Support

The Institute of Measurement & Control - Britain's foremost professional body for the Automation Industry - provides members with routes to Engineering Council registration as Chartered and Incorporated Engineers, and Engineering Technicians. The Institute is not tied to a single application area, nor is it limited in the technologies and disciplines it may embrace. Any application or technique of measurement and control falls within its scope of interest.

By road the stadium is ideally situated on the south side of Reading, two minutes from Junction 11 on the M4. The A33 relief road offers a direct link from the motorway. There are brown signs for the ‘Madejski Stadium’ from all major roads and motorways and parking is free.

Journey times -
Basingstoke: 20 minutes
Heathrow: 30 minutes
Swindon: 30 minutes
Oxford: 40 minutes
Bristol: 55 minutes
Southampton: 55 minutes
Newbury: 30mins
Luton: 45 mins

Reading is at the centre of the rail network. Trains from the Midlands, North, West and South of England all provide a fast service to Reading. Journey time from London Paddington is just 20 minutes. Once at the station, journey time by taxi is approximately 10 – 15 minutes or there is a regular park and ride bus service running from the station to the stadium every 10 minutes.

For information email:
ht@trident-exhibitions.co.uk

or call Trident Exhibitions on 01822 614671

FREE WORKSHOPS

ISA England Section will be running FREE workshops on Wireless networking of sensors and instrumentation: applications and techniques.

These workshops will review sensor types and designs, and discuss their optimal use for wireless transmission of sensor and/or control information.

To register your interest in the FREE Workshop Programme complete and submit the Visitor Registration Form.

Instrumentation is supported by the Institute of Measurement & Control, the National Physical Laboratory, and industry journals; Business Link Magazine and Instrumentation

The Institute of Measurement and Control, one of the world’s leading technical institutions in control engineering was founded ‘.. to promote for the public benefit by all available means the general advancement of the science and practice of measurement and control technology and its applications’. Any application or technique of measurement and control falls within the IMC.

The National Physical Laboratory is the UK’s national measurement laboratory. NPL is committed to providing the highest levels of accuracy in all physical measurements.
Maintaining world-class facilities and teams of scientists dedicated to achieving and maintaining scientific excellence, NPL continually develops and applies innovative measurement solutions to industry and bespoke measurement challenges. NPL aims to continually advance, evolve and improve measurement methods and scientific standards.

Business Link magazine is dedicated to the development and support of industry in the regions. The magazine will provide editorial coverage and event previews.

Wilmington Publishing Ltd’s Instrumentation magazine covers products in instrumentation and equipment for analysis, control data acquisition, detection, indication, inspection, measurement, monitoring, recording and components. The magazine will publish regular editorial and preview features for each event.